Websites, apps, digital advertising – they all run our world but have some inherent flaws that arise time and time again. While there are nearly infinite variables and combinations that could contribute to something going wrong, many of them can be curbed with proper planning and attention to detail up front. As is often the case though, when a budget goes down, the first thing to go is the planning. This unfortunately is a misguided outcome as this should remain constant regardless of budget. As a matter of fact, smaller budget projects typically mean that the margin for error