Back in design school we had a professor who used to always quote someone who I cannot recall now. “Design is the absence of complexity”. I believe it was even posted on the wall for a long spell. And why not, it makes perfect sense. In a world with gadgets galore, more whistles that you can handle, and bells, yeah those too, we are understandably tempted to “doll it up” with all kinds of garbage we just don’t need. Correction: WE need it, our customers definitely do not. As with every tool, mobile is unique. It has its “thing”