EPUB and our new problem

So Apple loves EPUB, we are not so sure. Apple loves EPUB evidently as they chose it for their book reading software. It is quite “global” insofar as it is understood by many devices and by many publishers which makes this quite the format moving forward. However, it does not address the simple fact that as developers for these devices we should be able to make the next generation of books and not just wonky re-creations of books on the iPad.

We are now faced with a dilemma; make cool books as apps or make great ebooks that don’t do what this device implies they should. Not just us talking either, let’s talk about clients as well. It should be noted that this is a preliminary reaction and not the end of the story. Let’s consider this a vent session. The goal: solve this soon. Stay posted to see where this goes.