Give away free content; and then get paid
Today is a different world. There are a ton of things out there competing for eyeballs. Search engines are fierce battle grounds with rules that, perceptually anyway, require an advanced degree to comprehend. At the very least, they are changing all of the time. Content creation has, as a result, risen to the very peak of the pyramid in terms of things you should be doing to gain attention to your product or service. Blogging, video, posting, Tweeting, and the like are all great, but they are free. Giving away your content, good content, is a great play to