I am often asked “what book would you recommend for…”. There is one book that stands out as absolutely pivotal to understanding tactical success in business: The E-Myth Revisited by Michael E. Gerber. This slim volume contains wisdom that every business owner needs to internalize. Perhaps one of the best reads for this purpose ever written. Bar none. When I first read it, I was already nearly a decade in. It completely shifted my mindset. Gerber’s core argument is that most small businesses are started by technicians – people skilled at a specific craft who enjoy hands-on work. But

I am often asked what the best lesson I have learned in business. At that point, I can’t help but think about all of the invaluable lessons learned along the way. One of the most significant realizations is the importance of nurturing client relationships from the very beginning. It’s a simple concept, but one that has profoundly impacted our success. When I first started, I was eager to acquire as many clients as possible. I believed success meant casting a wide net and securing numerous contracts. However, time taught me that quality of relationships far outweighed quantity. I remember

As I reflect on my journey as a founder, I can’t help but think about the role technology has played. When I started, I was enamored with the latest tools and platforms, always eager to adopt new tech trends hoping they’d give us an edge. I realized early that my fixation on individual technology was actually holding us back from our true purpose. In the early days, I was constantly chasing the latest shiny object in the tech world (ok, maybe I still do this a little). I believed mastering the newest software or platforms would solve all our

Being hungry is a way of life, not a “stage”. Apathy is bred from thinking this should evolve. It should not. In today’s fast-paced world, being hungry – not for food, but for growth and innovation – is often misunderstood. Many view this insatiable desire as a temporary phase to outgrow. This perspective breeds apathy and hinders development. While we’ve seen posters about following our passion and “never working a day in our lives”, it’s harder to embody than read in a book. Being hungry refers to an unrelenting drive to learn, grow, and push boundaries. It has no

25 years is a long time. During our first year, we poured everything into getting the business off the ground. As we grew, I was tempted to leave behind the scrappiness that defined our early startup days. With more employees and processes, things felt stable. But losing our vital startup mentality could lead to stagnation. Technology changed often, and stagnation meant someone else would leapfrog us. I learned that enjoying being a startup is crucial because there are always new problems to solve. This wasn’t a “phase” but a way of life. The startup mentality stemmed from why I