Apple to take 21% of mobile advertising revenue
Since its inception, the folks over at Apple have been, to say the least, optimistic about how supersonic iAd was going to be. To say they were incorrect would be accurate. That being said, a few people have predicted substantial growth anyway. According to the IAD Apple will rocket from 0% to 21% of the mobile advertising dollars. This shift will drop Google from its current 27% to be tied up with Apple at 21%. Bringing up the rear will be Microsoft at 7%, down from 10%. While it is certainly not the 50% + that Mr. Jobs prophesied,