<> PPC Onboarding <>
Envoy Design
25th March 2020
About Onboarding #
Below is a list of things that will help me get started as effectively as possible on PPC engagements. This can be repurposed in the best way for your client-facing work flows and individual client needs, but is generally what I’ll need at the outset of work from clients.
Please Address The Following Requests At Your Earliest Convenience #
- Management Access to all necessary client PPC accounts
- Access to clients’ Google Analytics (when applicable and possible)
- Access to Landing Page(s) For Marketed Services
- Please provide the final destination URLs for where ad clicks are to be directed.
- Ideal Customer Profile(s)
- Please provide a list of attributes common amongst your ideal customers. This will aid early strategic targeting decisions.
- Unique Value Proposition(s)
- Please provide me with the value proposition(s) provided by ClockShark that you want PPC advertising focused on? A list of all aspects/services of the business you want to be advertised would be helpful.
- Monthly Ad Budget
- What do you want to spend per month on PPC? I understand that this may vary over time depending on CPA performance, so this is mainly in reference to what monthly ad spend ceilings will be to start.
- Geo-Targeting for PPC Campaigns
- Are there geographical limitations to where you want to advertise? If so, where? US only? Any other ideas on this front?
- Display and Social Media Advertising Image Assets
- Please provide hi-res logo and image files you’d like associated with these PPC marketing efforts. If there are formatting issues, I’ll let you know.
- Facebook/Instagram ad specs: https://www.facebook.com/business/ads-guide/image/facebook-feed/traffic
- Google display ad specs
- Static Display Banners: https://support.google.com/google-ads/answer/1722096?hl=en&ref_topic=3121943
- YouTube Videos: https://support.google.com/google-ads/answer/2375464?hl=en&ref_topic=3119118
- Microsoft display ad specs: https://about.ads.microsoft.com/en-us/solutions/ad-products/display-advertising/creative-specs
- LinkedIn ad specs: https://www.linkedin.com/help/lms/topic/111952?trk=hc-articlePage-sidebar
- Please provide hi-res logo and image files you’d like associated with these PPC marketing efforts. If there are formatting issues, I’ll let you know.
- Competitor List
- Please provide me with a list of the most relevant competitors offering the most similar services to you. I will be able to use this for SEM/PPC competitive research efforts.
There will likely be additional questions that come up as I begin work, but this will get the ball rolling.
Thanks!