PPC Onboarding Test

File: 2728

<> PPC Onboarding <> 

Envoy Design

25th March 2020

About Onboarding #

Below is a list of things that will help me get started as effectively as possible on PPC engagements. This can be repurposed in the best way for your client-facing work flows and individual client needs, but is generally what I’ll need at the outset of work from clients. 

Please Address The Following Requests At Your Earliest Convenience #

  1. Management Access to all necessary client PPC accounts
  2. Access to clients’ Google Analytics (when applicable and possible)
  3. Access to Landing Page(s) For Marketed Services
    1. Please provide the final destination URLs for where ad clicks are to be directed.
  4. Ideal Customer Profile(s)
    1. Please provide a list of attributes common amongst your ideal customers. This will aid early strategic targeting decisions.
  5. Unique Value Proposition(s)
    1. Please provide me with the value proposition(s) provided by ClockShark that you want PPC advertising focused on? A list of all aspects/services of the business you want to be advertised would be helpful.
  6. Monthly Ad Budget
    1. What do you want to spend per month on PPC? I understand that this may vary over time depending on CPA performance, so this is mainly in reference to what monthly ad spend ceilings will be to start. 
  7. Geo-Targeting for PPC Campaigns
    1. Are there geographical limitations to where you want to advertise? If so, where? US only? Any other ideas on this front?
  8. Display and Social Media Advertising Image Assets
    1. Please provide hi-res logo and image files you’d like associated with these PPC marketing efforts. If there are formatting issues, I’ll let you know.
      1. Facebook/Instagram ad specs: https://www.facebook.com/business/ads-guide/image/facebook-feed/traffic
      2. Google display ad specs
        1. Static Display Banners: https://support.google.com/google-ads/answer/1722096?hl=en&ref_topic=3121943
        2. YouTube Videos: https://support.google.com/google-ads/answer/2375464?hl=en&ref_topic=3119118
      3. Microsoft display ad specs: https://about.ads.microsoft.com/en-us/solutions/ad-products/display-advertising/creative-specs
      4. LinkedIn ad specs: https://www.linkedin.com/help/lms/topic/111952?trk=hc-articlePage-sidebar
  9. Competitor List
    1. Please provide me with a list of the most relevant competitors offering the most similar services to you. I will be able to use this for SEM/PPC competitive research efforts.


There will likely be additional questions that come up as I begin work, but this will get the ball rolling.



Updated on May 12, 2022