Ford bolsters smartphone sync

Ford is really on top of things it would appear. Already launched now but soon to hit the scene in even more of their cars is a system called Sync AppLink. The goal of this system is to further integrate the passenger’s smartphones with their cars. The overall goal is to reduce the amount of time it takes to control various aspects of the car (from the user control vantage point that is) as well as reduce passenger interaction with their phones. Turns out people download apps while driving! Can you imagine?

This step is significant as it is a recognition of mobile’s stratospheric growth as well as admission that, well, we like to use our phones while driving. Since cel phone laws and tickets have not done the trick I guess it is the auto maker’s turn to try and save us from ourselves.

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