Tag: Gen Xers

10% of Americans own an e-reader

According to Harris Interactive, 1 in 10 Americans own an e-reader. This is a pretty big number and it is only going to get bigger. If you own a magazine or publication of any kind, now would be the appropriate time, if you have not already done so, to stand up and get moving on your digital content. As it appears, we are rapidly shifting gears. One interesting tidbit from the poll was that 53% of respondents said they read more now than before they bought the device. This is in sharp contrast to critics of the e-readers who

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