I suppose we will keep counting for the time being. Now it is 10 billion. Apple has now pushed 10 billion apps to the marketplace. That is a whole lotta zeros to be sure. Not only is this significant in terms of downloads but it also is a tremendous accomplishment in a field that they literally invented.
Apple has a history of give aways on this and they gave a $10,000 gift card to the lucky 10B user. She downloaded a free app and won $10k. Not bad for 10 seconds worth of work.